Taking Notes With Industry Leaders: Studio Ashby

A few years ago Sophie Ashby, of Studio Ashby spoke to Vogue with her husband, menswear designer Charlie Casely-Hayford, about art collecting in the context of home decorating. They referenced NewBloodArt as a go-to place to begin or build on an art collection that you love, as well as where to source show-stopping larger pieces at affordable prices. 

On the Studio Ashby site it’s clear to see the founder principle of having art at the centre of a project. Take a look at these images of her completed designs in development projects across central London, as well as for private clients’ family homes of notable historical and contemporary design – from the Peter Pan House in South Kensington to Mallory House. Studio Ashby has been named a House and Garden Designer of the Year (as well as one of their top 100), and an Elle Decor UK Designer of the Year. 

There are a couple of key design principles at work across these projects: 

1. To have a larger, often spectacular piece, from which the design of the room radiates out.  Browse all available large scale pieces here and see a selection of large scale statement pieces below.
2. To combine multiple smaller works that work in dialogue with each other. These coalesce to make a small, private gallery of your wall. Browse small scale works which could be hung in a mosaic style here.

In Studio Ashby’s ethos, an environment can enrich and elevate one’s day-to-day life: 

“Art plays a central role in our inspiration and process. It has a vital place in every interior and no space feels complete without it.”

Art can impact you in a myriad of ways. What Studio Ashby so excellently achieves is the integration of art into a practical, lived-in space, by balancing colour, texture pattern and craft – creating vibrant, but never cluttered, rooms. 

Gallery Director Sarah has curated some larger pieces here that could set the tone of a room, its atmosphere or colour palette. 

The gallery offers art consultancy, from navigating the original artwork on display, to finding a particular artwork, all the way up to finding art for an entire project: a family home, architectural development or office spaces. Get in touch to start a conversation today by emailing info@newbloodart.com.