My paintings are concerned with the intensity of consumer culture – breathing life into lifeless products, making them irresistible and essential to us. Aggressive consumerism is one of the most crucial aspects of modern visual culture, one to which we’ve become gradually accustomed, and therefore oblivious. My paintings are a response to this. Taking something mundane like tinned food or a box of Tic-Tacs, and pumping it full of luscious colour, enlarging its scale and totally re-branding it. Or on the other hand, painting a person and turning them into a caricature, a toothpaste advert, a mask rather than a face. My paintings represent reality through the lens of Western consumerism.
