In a recent article, interior designer Sophie Ashby highlighted a design approach that we at New Blood Art have long embraced - starting with art as the foundation for interior design. Unlike the traditional method of dressing a space after the major design elements are in place, this approach is more authentic and deeply rooted in the personal connections that art creates within a room. Ashby, who has referenced our gallery as a go-to source for art in Vogue, emphasises that beginning with a key artwork allows the design to unfold naturally and cohesively around it. This way, the art isn’t an afterthought -it becomes the heart of the space, radiating outward.
This method isn’t just about adding art as a final layer, but about starting with something deeply personal—working from the inside out. As Sophie Ashby beautifully puts it, “Art is so important to me, because I feel like it holds the most power. A room can be beautiful, comfortable and well-designed, but you can change the mood, and even how you feel when you’re in it, depending on the art.” By letting art lead the design, you build the space outward from its soul, ensuring that every decision resonates with authenticity.
Starting with art allows the interior design to be driven by inspiration rather than imitation. This approach often leads to a more original and unique design because the artwork serves as a muse, inspiring colour schemes, textures, and even the mood of the space. This results in a design that is cohesive and tells a story, making it more authentic compared to designs that might feel more generic or trend-driven. By allowing the artwork to guide your design, you create a space where every element feels connected and intentional.
By beginning with art, the design naturally evolves around a central theme, ensuring that all elements of the room—furniture, textiles, and accessories—are in harmony with each other. This organic process of building outward from a central piece creates a more unified and authentic space, as opposed to adding art as an afterthought, which can sometimes feel disjointed or forced.
Art has the power to evoke emotions, and when it is the starting point for a design, those emotions are woven into the very fabric of the space. This approach creates environments that are not only visually appealing but also emotionally resonant, giving the space a “soul.” This emotional depth is often what makes a design feel authentic and lived-in.
At New Blood Art, we offer a carefully curated selection of artworks by exceptional emerging artists, bringing quality contemporary art into your space with integrity of materials and vision. Whether you’re starting your design journey with art or seeking to enhance an already finished space, our collection provides a range of pieces that resonate deeply with collectors and design enthusiasts alike.
To complement this approach, we’ve put together a diverse selection of works that can serve as powerful starting points. Whether you’re drawn to subtle pieces with delicate colour palettes or bold, statement-making artworks, each piece in this selection offers unique inspiration for building out a cohesive and personal design. The artwork you choose doesn’t have to be particularly striking or stand out in the traditional sense; it simply needs to resonate with you. Even a more understated piece can set the tone for the entire room, influencing your choice of fabrics, furniture, and finishes. Conversely, a more dynamic artwork can dictate a bold and vibrant design direction.
Our Art Consultancy Service is here to help you find the right pieces that resonate with your personal taste and bring your space to life, whether you’re at the start of a project or looking to enhance an already completed design.