{"id":3433,"date":"2012-05-21T14:11:37","date_gmt":"2012-05-21T14:11:37","guid":{"rendered":"http:\/\/newbloodart.com\/blog\/?p=3433"},"modified":"2012-05-21T14:11:37","modified_gmt":"2012-05-21T14:11:37","slug":"john-akehurst-and-the-carousel","status":"publish","type":"post","link":"https:\/\/newbloodart.com\/blog\/john-akehurst-and-the-carousel\/","title":{"rendered":"John Akehurst and The Carousel"},"content":{"rendered":"

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John Akehurst’s original collages always remind me of that scene in Mad Men when Don Draper pitches ‘The Carousel’ to Kodak. Like much of the show it’s worth re-watching, and this transcription won’t do Jon Hamm’s performance justice.<\/p>\n

\"\"<\/a>“Technology is a glittering lure, but there is the rare occasion when the public can be engaged on a level beyond flash.\u00a0If they have a sentimental bond with the product.<\/p>\n

\"\"<\/a><\/p>\n

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My\u00a0first job I was in-house at a fur company. This old pro copy writer. A Greek named Teddy.<\/p>\n

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And Teddy told me the most important idea in advertising is “new.” It creates an itch. You simply put your product in there as a kind of calamine lotion.<\/p>\n

\"\"<\/a><\/p>\n

But he also talked about a deeper bond to a product. Nostalgia. It’s delicate but potent. Switch it on.\u00a0Teddy told me that in Greek, nostalgia literally means, ‘the pain from an old wound.\u2019 It’s a twinge in your heart, far more powerful than memory alone.<\/p>\n

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This device isn’t a spaceship, it’s a time machine. It goes backwards and forwards. And it takes us to a place where we ache to go again. It’s not called ‘The Wheel.’ It’s called ‘The Carousel’. It lets us travel the way a child travels. Around and around and back home again. A place where we know we are loved.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

  John Akehurst’s original collages always remind me of that scene in Mad Men when Don Draper pitches ‘The Carousel’ to Kodak. Like much of the show it’s worth re-watching, and this transcription won’t do Jon Hamm’s performance justice. “Technology is a glittering lure, but there is the rare occasion when the public can be […]<\/p>\n","protected":false},"author":25,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"cybocfi_hide_featured_image":"","footnotes":""},"categories":[1],"tags":[110,108,109,111,107,112],"class_list":["post-3433","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-don-draper","tag-john-akehurst","tag-mad-men","tag-nostalgia","tag-original-collage","tag-the-carousel"],"acf":[],"_links":{"self":[{"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/posts\/3433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/users\/25"}],"replies":[{"embeddable":true,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/comments?post=3433"}],"version-history":[{"count":7,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/posts\/3433\/revisions"}],"predecessor-version":[{"id":3441,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/posts\/3433\/revisions\/3441"}],"wp:attachment":[{"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/media?parent=3433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/categories?post=3433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newbloodart.com\/blog\/wp-json\/wp\/v2\/tags?post=3433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}